In order to prevent and tackle sexism, FIFA has strictly ordered broadcasters to stop focussing on “attractive women” in the crowd attending the World Cup.
Before the tournament, the concerns that Russia 2018 would become less valuable by issues such as homophobia and racism. However, sexism was not anticipated.
Piara Powar, the executive director of the anti-discrimination group Fare Network which has been working with FIFA keep a track of behavior at the World Cup games. According to Piara Powar, sexism has been one of the biggest issues at FIFA World Cup Russia 2018.
Before the semi-final between England and Croatia, Piara Powar and his team spoke to reporters at a press conference on various diversity issues. They said that they have come across 30 cases of Russian women being accosted in the streets. They believe that the total number of incidents, in reality, is way over this number. Also, some shocking incidents of female reporters being grabbed and kissed while being on air have occurred.
FIFA’s diversity chief Federico Addiechi has advised broadcasters to stop focussing on beautiful women in the crowd because it might aggravate the problem.